Guy Cools was born in 1964 in Antwerp (BE).
After having trained as a dramaturge, Guy Cools became involved with the new developments in dance in Flanders from the 1980’s, initially as a dance critic and from 1990 onwards as theatre and dance director of Arts Centre Vooruit in Ghent. As vice-president of the Dance Council he contributed to the cultural policy towards dance of the Flemish Community. He curated dance events in Frankfurt, Düsseldorf, Venice and Montréal.
In 2002, he left Vooruit to dedicate himself fulltime to production dramaturgy with amongst others Koen Augustijnen – Lisi Esteras, Les Ballets C. de la B. (BE), Sidi Larbi Cherkaoui (BE), Anabel Schellekens (BE), Lia Haraki (CY), Danièle Desnoyers (CA), Akram Khan (UK), Christopher House, Toronto Dance Theatre (CA). Since 2010, he is the house dramaturge for Danshuis Station Zuid, Tilburg (Holland) and since 2011, associate lector at the Fontys Hogeschool voor de Kunsten.
With Lin Snelling and Ginelle Chagnon he developped a series of workshops to support the creative process of artists, choreographers in particular. He regularly gives lectures and publishes in Belgium, Canada, United Kingdom, Germany, Holland, Greece and Cyprus.